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Specialists in automotive sales and aftersale services

Spirits of Speed was established in 2018 as an automotive trade hub with the introduction of the first Rolls-Royce Motor Cars dealership in Spain, addressing the growing demand for luxury vehicles in the country. Next, we acquired the dealership for Rimac Automobili in the entire Mediterranean region along with becoming the official dealership of Koenigsegg in Barcelona. To further expand, we also acquired the official dealership for Novitec in Barcelona, giving customers the ability to choose from a wide range of vehicles according to their individual needs. Our state-of-the-art workshop in Barcelona is fully equipped to handle the service needs of all automotive brands at competitive prices, along with a car hotel service, following the highest of quality standards to ensure your vehicle is taken care of in the right way. The vision of Spirits of Speed is to be a global powerhouse in the automotive trading sector by expanding and onboarding all vehicle brands. Spirits of Speed is the one-stop solution to all your automotive needs.

In 2021, Spirits of Speed, through its global network, identified a major disconnect in the after-sales sector between workshops and their customers which led to the development of Spirits of Speed Technologies: the world’s first complete automotive aftersales ecosystem that connects all the stakeholders involved through a robust digital network. Workshops can manage their customers, inventories, recovery vehicles, and insurance partners enabling them to improve efficiencies and profitability while customers can conveniently enjoy a variety of instant automotive solutions, all under one platform. Spirits of Speed Technologies is geared towards becoming the singular global digital platform that will be synonymous with the automotive aftersales sector.

Spirits of Speed and Spirits of Speed Technologies are a part of the HZM Corporation, a global conglomerate that aims to continue expansion into new industries and provide quality products and services for all our customers.

In 2018 HZM Corp took on a bold new challenge to enter the automotive sector.

"The company had one goal, to bring together my 22 years of experience as a luxury vehicle consumer and incorporate my passion to form the Spirits of Speed. We began with the Rolls-Royce Motor Cars dealership in Barcelona. I am also proud of working with Rimac Automobili, a brand that is paving the way for the future of hyper-electric cars not only for themselves, but for the industry in general. Continuing our journey of expansion into the hypercar market, we became the official dealership of Koenigsegg, a brand without compare. Our latest acquisition is the dealership of Novitec, a brand which not only enhances the aesthetics of the car but also amplifies the driving experience. Our aim is to onboard all luxury and supercar vehicle brands at different Spirits of Speed locations worldwide and become a global powerhouse in the automotive trading sector.

While continuing our global expansion, we identified a divide between workshops and customers and saw the potential for the evolution of the automotive aftersales segment. This inspired us to create Spirits of Speed Technologies, a digital network that connects all the participants in the aftersales segment through a powerful platform, giving workshops and their customers complete control over bookings and operations.

Spirits of Speed is a brand I designed to be the ultimate destination for the purchase, sale and maintenance of vehicles, while I designed Spirits of Speed Technologies as the complete automotive aftersales ecosystem developed to bridge the gap between customers and workshops.”

Mr. Humair Zafar Maniar, Chairman.